In 2017, Warburg initially bought the airline analytics provider for $720M; the purchase by Vista is estimated at up to $1.67 billion.
The growing list of a la carte choices in GDSs is a primary driver of non-booking airline sales.
What you actually do versus what your friends and family think you do.
This is the second part of our series on NDC Exchange: The Airline Perspective.
Competitive pressures on JetBlue have been building for years.
Carriers are naturally skittish about overselling their flights.