“Direct” is still in the airline’s DNA, says Southwest Business VP Dave Harvey.
The effort drove 54 percent more business-class bookings.
We were born as a ULCC, says CEO Juan Carlos Zuazua Cosio.
“Thanks to NGS, the age of single-product shopping is finally coming to an end,” says Delta’s Jeff Lobl.
The game plan for London follows how JetBlue rolled out its premium service MINT – namely, building brand affinity and solid customer service at a lower price than the competition.
It’s possible that LATAM may not join the alliance and may instead join one of Delta’s own multilateral partnerships, says Judson Rollins.