The effort drove 54 percent more business-class bookings.
We were born as a ULCC, says CEO Juan Carlos Zuazua Cosio.
“Thanks to NGS, the age of single-product shopping is finally coming to an end,” says Delta’s Jeff Lobl.
The game plan for London follows how JetBlue rolled out its premium service MINT – namely, building brand affinity and solid customer service at a lower price than the competition.
It’s possible that LATAM may not join the alliance and may instead join one of Delta’s own multilateral partnerships, says Judson Rollins.
Blame all the major terminal rebuilding for causing more disruption, says J.D. Power.