But it’s “crazy” that many alliances still don’t enable seat selection.
The deal has significant benefits for both carriers, writes René Armas Maes.
“Direct” is still in the airline’s DNA, says Southwest Business VP Dave Harvey.
We were born as a ULCC, says CEO Juan Carlos Zuazua Cosio.
The game plan for London follows how JetBlue rolled out its premium service MINT – namely, building brand affinity and solid customer service at a lower price than the competition.
It’s possible that LATAM may not join the alliance and may instead join one of Delta’s own multilateral partnerships, says Judson Rollins.